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Friday, November 1, 2019

dekh beta, naukri aise kar ki 'thank you' main boloon, customer nahin

Film: 102 Not Out
Year of Release: 2018
Spoken by: Medical store owner Hasmukh (Nileash Pandya)
Spoken to: Store delivery boy Dhiru (Jimit Trivedi)
Dialogue writer: Saumya Joshi

This film had an interesting premise, but the final product was underwhelming. The film begins by establishing the three main characters. The first two are obviously Rishi Kapoor and Amitabh Bachchan. But the third and equally important character is that of Jimit Trivedi. He plays the role of a medical store delivery boy and attendant. In the opening scene, a couple comes to the shop and asks for B-complex capsules. Dhiru takes out a strip and notices that it is about to expire in 10 days. He is established (by Vijay Raaz's voice over) to be a person who does not have a filter between brain and tongue. Hence he loudly asks the store owner whether he should give the customer this strip or the fresher stock that he had been asked to keep separately by the store owner for later use. An embarrassed store owner asks Dhiru to take out the fresh stock. After paying the money, the grateful customers thank Dhiru before leaving. 

The store owner takes this in and then calls out to Dhiru:

"Ae Dhiru...dekh beTaa, naukri aise kar, ki "thank you" main boloon, customer nahin"

"ऐ धीरू। ..देख बेटा...नौकरी ऐसे कर, कि "थैंक यू" मैं बोलूँ, कस्टमर नहीं"
Anyone who has worked in sales and has been conflicted between offering the best product (from a competing brand or even your own brand's) or selling the one with the highest commission, knows about such ethical conflicts. 

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